SAP Unveils New “Game Changing” Approach to Midmarket

"At its annual conference to report full-year fiscal results, SAP AG today revealed further details about a next-generation solution and an additional business model that will reshape the way midsize companies purchase, adopt and finance software applications. Complementing SAP’s existing portfolio for midsize companies, the solution will leverage a new “enterprise service-oriented architecture (enterprise SOA) by design” platform and will be available to customers through on-demand and hosted delivery for significantly lower total cost of ownership. To more efficiently reach untapped midmarket segments with the new solution, SAP detailed plans to invest in an additional business model which will operate in parallel with its established business."

SOURCE: CRM Today

SAP Unveils New “Game Changing” Approach to Midmarket

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Gary E. Smith
SOA Enterprise Architect